Currently Viewing Posts Under Tag: Advertising Age
A recent article from AdAge Digital entitled ‘How to Manage You Brand’s Social Life’, discusses the need for brands to become social and engage with consumers. According to the article by Jenna Schnuer, “16.6% of all online minutes now spent on social networks.” The article goes on to discuss a calculable relationship between dollars and […]
Read More http://adage.com/article/the-media-guy/hype-things-social-tv/234134/ -What is Social TV “Millions of people are now partaking of the “dual-screen” experience — watching TV while using a smartphone (or tablet) to share (primarily on Twitter and Facebook) their thoughts about what they’re viewing and to “check in” to shows (on services like GetGlue and Viggle). The result: a massive and rapidly expanding […]
Read More A recent article from AdAge Digital entitled, ‘AOL Touts New Scripted Series and Celeb-Fronted Video Content at ‘NewFront’’ discusses AOL’s intent to bring scripted digital content in the form of short episodes to AOL viewers. The videos will range from 5-7 minutes and use the likes of well-known celebrities such as Heidi Klum and Jennifer […]
Read More Clutter is everywhere we look – our eyes are constantly bombarded with advertisements. The media volume is so loud, it’s hard for a single note to be heard through the noise. In a recent article, AdAge listed the ten most unexpected and creative places for media. Take a look: AgAge Agency News Article: The Ten Most […]
Read More Airplane reading. This supports the THINK non-preroll approach where ads are inserted “TV style” making a TV/ Tablet interaction even more seamless. Yet another approach that’ll make THINK in sync with what America wants. And for your Tablet/TV reading pleasure: AdAge Digital Article: Sony’s Bob Wiesenthal: The Future of TV Is the Tablet MediaPost News […]
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