Currently Viewing Posts Under Tag: TV
http://adage.com/article/the-media-guy/hype-things-social-tv/234134/ -What is Social TV “Millions of people are now partaking of the “dual-screen” experience — watching TV while using a smartphone (or tablet) to share (primarily on Twitter and Facebook) their thoughts about what they’re viewing and to “check in” to shows (on services like GetGlue and Viggle). The result: a massive and rapidly expanding […]
Read More A recent article from Forrester Research: Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV, including cable, broadcasting, advertising, and consumer electronics manufacturing and retailing. Product strategists should read this report to understand consumer behavior […]
Read More Airplane reading. This supports the THINK non-preroll approach where ads are inserted “TV style” making a TV/ Tablet interaction even more seamless. Yet another approach that’ll make THINK in sync with what America wants. And for your Tablet/TV reading pleasure: AdAge Digital Article: Sony’s Bob Wiesenthal: The Future of TV Is the Tablet MediaPost News […]
Read MoreGot a question? Idea? Proposal? Whatever it is, we want to hear from you!